În era digitală de astăzi, consumatorii apelează din ce în ce mai mult la conținutul generat de utilizatori (UGC) pentru a-și informa deciziile de cumpărare. UGC se referă la orice conținut creat și partajat de consumatori, mai degrabă decât la marca în sine. Acestea pot include recenzii de produse, postări pe rețelele sociale și alte … Read more
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